# Kris@Work > Kris@Work is an AI-native GTM execution platform that unifies prospecting, deal execution, customer retention, and account expansion into one intelligent window for enterprise B2B revenue teams. Kris@Work was founded in 2024 by Arun Singh (CEO) and Ramakrishna Mallya (CTO), and raised $3M in seed funding led by InfoEdge Ventures (February 2026). The platform replaces the 25+ disjointed sales tools that revenue teams typically run with one intelligent, agentic system that supports SDR, Sales, and Customer Success teams across the entire revenue motion, from first touch to closed won to expansion. Kris@Work operates across the US, Singapore, and India. Key differentiators: - Single Intelligent Window: SDR to CRO work from one unified layer with 25+ tools consolidated into one, and account context that carries forward at every handoff - Proactive Revenue Intelligence: real-time guidance on which deals need action today, which accounts are at churn risk, and when expansion is ready - Multi-Agentic Architecture: agents run account and contact research, ICP list building, buying-signal detection, omnichannel outreach across email, LinkedIn, calls, SMS, and messaging, CRM updates and auto-disposition, deal prep, proposal drafting, real-time sales coaching, objection handling, next best actions, and pipeline prioritisation, all grounded in each rep's own revenue motion - Contextual and Adaptable AI: step-by-step guidance personalised to each rep's context Positioning outcomes (illustrative potential, not audited guarantees): ~50% improvement in conversion rates across the funnel, 3.5 hours freed per rep per day back to selling, 30% lower tool spend, up to 15x more qualified meetings, up to 98% research time saved per account. ## Products - [Kris Capture](https://www.krisatwork.ai/kris-capture): Leads-to-qualification surface for SDRs. Real-time ICP scoring and lead prioritisation, one-click account and contact research from 80+ sources, buyer signal detection, auto BANT qualification, and hyper-personalised omnichannel outreach across email, LinkedIn, calls, SMS, and messaging in the rep's voice. Live. - [Kris Close](https://www.krisatwork.ai/kris-close): Qualification-to-conversion surface for account executives. Revenue intelligence and forecasting with live deal health across the pipeline, AI-drafted discovery, decks, and proposals, real-time sales coaching, conversational insights that surface objection responses mid-call, and Next Best Action guidance that tells reps which of their 40+ open deals to work today and what move to make on each. Live. - [Kris AI CRM](https://www.krisatwork.ai/kris-ai-crm): The Zero-Touch AI CRM. Autonomous records with auto-disposition, self-enriched data across titles, firmographics, and contacts, and plain-language answers on deal health, ARR projections, and pipeline without dashboards. Live. - [Kris Expand](https://www.krisatwork.ai): Conversion-to-expansion surface for customer success. Account risk early-warning that flags usage drops, champion changes, and sentiment shifts months early, AI-driven growth opportunity detection, and intelligent retention playbooks that activate automatically. Coming soon. ## Solutions - [Leads to Qualification](https://www.krisatwork.ai/kris-capture): Identify and engage high-value prospects before competitors do. Kris builds and refreshes ICP lists in real time, runs smart watchlists that surface accounts the moment buying signals fire (funding, hiring, tech-stack change, leadership move, intent spikes), enriches each account and contact from 80+ data sources in one click, auto-qualifies inbound and outbound leads against BANT, and drafts signal-sourced, hyper-personalised messages across email, LinkedIn, calls, SMS, and messaging in the rep's own voice. Reps stop guessing which leads to work and stop spending hours on manual research and copywriting. - [Qualification to Conversion](https://www.krisatwork.ai/kris-close): Win more deals faster and more predictably. Kris gives AEs live deal-health scores across every open opportunity, flags at-risk deals before they slip, surfaces Next Best Actions on the 8 deals that actually need action today, preps every call with account context and the right discovery questions, drafts decks and proposals grounded in the buyer's stated priorities, coaches reps in real time during live conversations, and surfaces objection responses the moment they come up. Forecasts become trustworthy because deal signals feed them, not rep gut. - [Conversion to Expansion](https://www.krisatwork.ai): Retain customers and grow accounts before signals go cold. Kris monitors every account continuously for usage drops, champion departures, sentiment shifts, and support escalations, and flags churn risk months earlier than manual QBR cadences. Growth opportunities surface the moment an account is ready to expand, with the expansion motion, decision-maker, and message pre-drafted. Retention playbooks activate automatically when risk is detected, so CSMs act on signal, not calendar. Coming soon. - [Intelligent Ecosystem](https://www.krisatwork.ai): Drive efficiency at scale across the whole revenue motion. Smart email composition writes in the rep's voice from context, meeting intelligence captures every call and turns it into structured outcomes, end-to-end CRM automation keeps records current without rep typing, and guided AI-powered task execution runs multi-step workflows across the stack, from prospecting sequences to renewal playbooks to expansion campaigns, all in one intelligent window. ## Comparisons - [Compare Platforms Hub](https://www.krisatwork.ai/compare-platforms): Honest, data-driven head-to-head comparisons of Kris@Work against alternatives to help revenue teams pick the right platform. - [Kris@Work vs Apollo](https://www.krisatwork.ai/compare-platforms/comparison-krisatwork-vs-apollo): Feature-by-feature comparison covering warm intros, uncapped AI personalisation, native LinkedIn in-sequence, and where Apollo wins on database size. - [Kris vs ZoomInfo](https://www.krisatwork.ai/compare-platforms/kris-vs-zoominfo): Cost-smart alternative comparison covering intelligence plus execution in one window vs ZoomInfo's data-only model. - [Kris@Work vs Reevo](https://www.krisatwork.ai/compare-platforms/kris-work-vs-reevo): Full head-to-head of two AI-native GTM contenders across capture, close, and expand. ## Blog: Competitor Alternatives - [11 Best Apollo.io Alternatives in 2026](https://www.krisatwork.ai/blogs/apollo-alternatives): Ranked list of Apollo alternatives with an honest breakdown of where Apollo still wins and where competitors deliver more. - [11 Best ZoomInfo Alternatives (2026)](https://www.krisatwork.ai/blogs/best-zoominfo-alternatives): Cheaper and smarter alternatives to ZoomInfo, with cost triggers, benchmark tables, and a split between cheapest and best-data picks. - [11 Best Reevo Alternatives in 2026](https://www.krisatwork.ai/blogs/reevo-alternatives): Direct comparison of Reevo against AI-native GTM alternatives across capture, close, and expand workflows. ## Blog: Best-of Listicles - [13 Best AI Sales Prospecting Tools in 2026 (Ranked)](https://www.krisatwork.ai/blogs/best-ai-sales-prospecting-tools): Category-leading tools for signal-driven, AI-native prospecting, ranked with selection criteria and a data-first vs signal-first split. - [13+ Best Lead Generation Software (2026)](https://www.krisatwork.ai/blogs/best-lead-generation-software): Comprehensive review of lead generation platforms with a comparison table and pricing breakdown. - [11 Best AI SDR Platforms in 2026](https://www.krisatwork.ai/blogs/best-ai-sdr-platforms): Tested and compared AI SDR platforms for outbound automation with methodology and best-for labels. - [11 Best AI Lead Scoring Software and Prioritization Tools (2026)](https://www.krisatwork.ai/blogs/best-ai-lead-scoring-software-and-prioritization-tools): AI-native lead scoring platforms for teams moving from gut-based to signal-based prioritisation. - [13 Best AI-Native GTM Platforms in 2026](https://www.krisatwork.ai/blogs/best-ai-native-gtm-platforms): Category overview of AI-native GTM platforms, what qualifies, and how they compare on capture, close, and expand. ## Blog: Guides and Playbooks - [How to Research Any Account in Under a Minute (Step-by-Step)](https://www.krisatwork.ai/blogs/account-research-in-under-a-minute): Practical framework for compressing account research from hours to under a minute using signal-driven AI. - [7 Ways to Stop Prioritising Leads by Gut (and Start Using Signals)](https://www.krisatwork.ai/blogs/how-to-prioritise-leads): Playbook for moving lead prioritisation from intuition to buying-signal-driven scoring. - [11 Buying Signals That Show an Account Is Ready to Buy](https://www.krisatwork.ai/blogs/how-to-find-buying-signals): Complete reference of buying signals (hiring, funding, tech changes, engagement) and how to act on each. - [9 Steps to Consolidate Your Sales Tech Stack (and Cut Tool Sprawl)](https://www.krisatwork.ai/blogs/sales-stack-consolidation): Founder-led guide to auditing 25+ tool sprawl and consolidating into an intelligent single window. - [9 Ways to Run Multichannel Outreach (Email, LinkedIn, Calls and Messages)](https://www.krisatwork.ai/blogs/multichannel-outreach): Framework for orchestrating personalised outreach across email, LinkedIn, calls, and messaging without losing quality. - [How to Qualify Leads With BANT: The 4-Step Framework (2026)](https://www.krisatwork.ai/blogs/how-to-qualify-leads-bant): Modern BANT qualification framework compared with MEDDIC and CHAMP. - [7 Ways to Personalise Cold Outreach at Scale (Without Spending Hours)](https://www.krisatwork.ai/blogs/how-to-personalise-outreach): Techniques for hyper-personalisation at volume, using intent and firmographic signals. - [9 Proven Ways to Improve Your Cold Email Reply Rate (2026)](https://www.krisatwork.ai/blogs/improve-cold-email-reply-rate): Reply rate improvements grounded in subject-line testing, sequence structure, and signal-sourced hooks. - [How to Automate Prospecting (Without Losing the Human Touch)](https://www.krisatwork.ai/blogs/how-to-automate-prospecting): Guide to automating prospecting while preserving the relevance and warmth of human outreach. - [How to Build an ICP List (Step-by-Step Guide)](https://www.krisatwork.ai/blogs/how-to-build-an-icp-list): Step-by-step ICP list construction covering firmographic filters, intent layering, and enrichment. - [Enterprise Sales Playbook for 2026: Top 7 Hacks to Book More Meetings](https://www.krisatwork.ai/blogs/top-hacks-to-book-more-meetings): Enterprise-grade playbook for booking more qualified meetings in complex sales motions. - [11 Ways to Reduce Research Time for Sales Reps](https://www.krisatwork.ai/blogs/reduce-research-time-for-sales-reps): Practical tactics for cutting the 5+ hours per account reps typically spend on manual research. ## Blog: Thought Leadership and Trends - [What Is Signal-Based Selling? A Complete Guide (2026)](https://www.krisatwork.ai/blogs/what-is-signal-based-selling): Definition, category framing, and practical adoption guide for signal-based selling. - [15 Sales Prospecting Statistics Every SDR Should Know (2026)](https://www.krisatwork.ai/blogs/sales-prospecting-statistics): Curated statistics on outbound performance, reply rates, meeting conversion, and time allocation. - [What can real-time guidance offer to revenue teams that a playbook cannot?](https://www.krisatwork.ai/blogs/what-can-real-time-guidance-offer-to-revenue-teams-that-a-playbook-cannot): Why static playbooks fail modern revenue teams and what real-time AI guidance delivers instead. - [The world is moving towards Agentic AI: What it means for the sales team](https://www.krisatwork.ai/blogs/the-world-is-moving-towards-agentic-ai): The agentic AI shift and how it reshapes SDR, AE, and CSM day-to-day work. - [What Outbound Looks Like When the System Runs Itself](https://www.krisatwork.ai/blogs/what-outbound-looks-like-when-the-system-runs-itself): By Hemanth Dasari (Jun 22, 2026). A vision of outbound where the system, not the rep, orchestrates the motion. - [New Wave of AI Native Full GTM Sales Platforms](https://www.krisatwork.ai/blogs/new-wave-of-ai-native-full-gtm-sales-platforms): By Arun Singh (Jun 15, 2026). Why the next generation of GTM platforms is AI-native, full-funnel, and single-window. - [The Future of Work: Power of a Single Intelligent Window](https://www.krisatwork.ai/blogs/future-of-work): By Arun Singh (Sep 29, 2025). How a single intelligent window transforms how teams communicate, plan, execute, and track work. - [From Assistant to Companion: Evolution of AI in Sales](https://www.krisatwork.ai/blogs/assistant-to-companion): By Ananta Joshi (Sep 23, 2025). The shift from passive AI assistants to active AI companions in sales workflows. - [The Role of AI in Maintaining Meaningful Data](https://www.krisatwork.ai/blogs/role-of-ai): By Ramakrishna Mallya (Sep 2, 2025). How AI helps organisations keep data accurate and actionable. - [Future of SaaS is Convergence](https://www.krisatwork.ai/blogs/future-of-saas): By Arun Singh (Aug 27, 2025). Why SaaS convergence into unified platforms is the next major shift. ## Blog: Intent Data Cluster - [What Is B2B Intent Data and Why Does It Matter for Revenue Teams? (2026 Update)](https://www.krisatwork.ai/blogs/what-is-b2b-intent-data): By Arun Singh (Jun 10, 2026). Foundational guide to B2B intent data, sources, and revenue-team use cases. - [Top Intent Data Tools Compared in 2026](https://www.krisatwork.ai/blogs/intent-data-tools-comparison): By Arun Singh (May 12, 2026). Side-by-side comparison of leading intent data platforms across coverage, freshness, and price. - [The Best Intent Data Provider in 2026](https://www.krisatwork.ai/blogs/best-intent-data-providers): By Ananta Joshi (May 5, 2026). Selection guide for choosing the right intent data provider for a given GTM motion. ## Company - [About Us](https://www.krisatwork.ai/about): Profiles of co-founders Arun Singh and Ramakrishna Mallya, Chief Product Officer Ananta Joshi, and executive advisors. Core values: customer obsession, extreme ownership, excellence, genuine care, bold humility. - [Events](https://www.krisatwork.ai/events): Conferences and events where the Kris@Work team is present, including SaaStr AI 2026. - [Founder Exclusive Offer](https://www.krisatwork.ai/founderexclusiveoffer): Time-bound founder pricing offer for early adopter revenue teams. - [Blog Home](https://www.krisatwork.ai/blogs): Field notes for revenue teams on outbound, intent, pipeline, and running one intelligent GTM system. ## Additional - [$3M Seed Funding Announcement (PR Newswire)](https://www.prnewswire.com/news-releases/kriswork-raises-3m-seed-funding-led-by-infoedge-ventures-to-build-the-new-ai-native-gtm-execution-platform-302696068.html): Official announcement of Kris@Work's $3M seed round led by InfoEdge Ventures to build the AI-native GTM execution platform. - [Seed Funding Coverage (Economic Times)](https://b2b.economictimes.indiatimes.com/news/entrepreneur/kriswork-secures-3-million-seed-funding-led-by-infoedge-ventures): Coverage of the $3M seed round led by InfoEdge Ventures (Feb 2026). - [InfoEdge Ventures-Backed Kris@Work Strengthens Founding Team (Yahoo Finance)](https://finance.yahoo.com/technology/ai/articles/infoedge-ventures-backed-kris-strengthens-140000726.html): Coverage of Kris@Work's founding team expansion post-seed round. - [Kris@Work on F6S](https://www.f6s.com/software/krisatwork): Third-party platform profile with product description, pricing, and reviews. - [Terms and Conditions](https://www.krisatwork.ai/legal/terms_and_conditions) - [Privacy Policy](https://www.krisatwork.ai/legal/privacy_policy) - [Usage Policy](https://www.krisatwork.ai/legal/usage_policy) - [Data Processing Agreement](https://www.krisatwork.ai/legal/data_processing_agreement)